These suggestions will be useful for your team whether they are building a microsite in MatrixMaxx or in SiteFinity:
Make your URL reflect the full name of the meeting
Example:
- Rather than:
http://www.fmi.org/fec-iac2016 - Do:
http://www.fmi.org/2016-FMI-Internal-Auditing-Conference
Alt Text
Text in images, like the microsite banner, do not get read by search engines, so the alt text is important. Add the name of the meeting to the alt text of the banner image. Use the whole name that people are likely to search in your text.
- Example: “2016 FMI Internal Auditing Conference”
Be Repetative
The more times a search bot sees these words in the context of your content, the higher it gets ranked. Add the name of the conference into the first paragraphs of text onto your page.
Example:
- Current
A Unique Peer-to-Peer Learning Experience Designed Exclusively For Financial Executives and Internal Auditors in the Food Retail Industry. - Suggested
The 2016 FMI Internal Auditing Conference is a Unique Peer-to-Peer Learning Experience Designed Exclusively For Financial Executives and Internal Auditors in the Food Retail Industry.
Make the title of the meeting very explicit, and include the year if it is recurring.
- On the MatrixMaxx microsite template, it will automatically be inserted as text into the footer, which will be crawled by the engines.