Want to get a clearer picture of your member engagement? By tapping into data available through the robust reporting tools in MatrixMaxx and tying it together with the invaluable data in your Google Analytics reports, you can better understand your members activities, and craft a strategy for reaching and engaging them in new ways.
Curious how? In May 2019, Janna Marks, MatrixMaxx Product Specialist, and CEO Joanna Pineda walked through the querying and reporting capabilities of MatrixMaxx and showed how Google Analytics ties in to these reports to give you a more comprehensive picture of your members and how they are engaged with your organization
During this session, they covered how to:
*Search for individuals and organizations based complex search criteria including demographics and activities
*Create targeted e-mail lists
*Create lists based on other lists
*Use and report on Committee Members
*Set up custom dimensions in MatrixMaxx
*Build UTM codes for campaign tracking success
*Track conversions in MatrixMaxx
*Use the Business Intelligence, Summary Reports, and Visualizations to gain quick insights on your data
*Create a custom report using the Report Builder
*Determine ways to generate re-engagement
You may stream this 45+ minute session from https://youtu.be/ofKFdwYEH8o